Sunday, August 16, 2009

How Women Are Getting Better Deals on Harley Davidson and BMW Motorcycles By Jerry Minchey

Women are getting better deals on motorcycles and not the way you may be thinking.

Contrary to the popular stereo type of women being emotional and not being logical, when women are deciding to buy a motorcycle, they go about it in a totally different way from what men do and their technique results in them getting a much better price. Here's how they do it.

Men are the ones who get emotional about both Harley Davidson and BMW motorcycles. Men see their motorcycles as a status symbol. They don't stick to their budget.

When it comes to negotiating, women use techniques that catch salesmen off guard and get them to give in to their price.

For example, in the late stages of the negotiating women will say something like, "I'm getting nervous." They didn't say they were not going through with the deal, but salesmen start thinking about the stereo type of women not being logical and changing their minds for no reason at all.

When women use this phrase, salesmen drop the price or find some way to sweeten the pot immediately because they think they are about to lose the sale. The salesman had already started thinking about what he was going to do with his commission and now he sees the deal about to go down the drain.

Another technique women use in negotiating is to walk away (or at least, make it look like they are walking away). Because salesmen think of women as not being as committed to buying a motorcycle as men are. Salesmen think of women as not likely to buy a motorcycle anyway, and they really have to make them a great price to get the deal to go down immediately.

Women also do a lot better job of doing their homework. They use the Internet to know what the going price is for the model of motorcycle they are interested in. They know what the motorcycle has been selling for on eBay, and they know what price other dealers are wiling to sell the particular model of motorcycle they're interested in.

Women know that the more they investigate the less they have to invest. And by the time women are ready to actually make a buying decision, they have done a lot of homework and investigation.

As a result of the above points, women end up getting super deals on both Harley Davidson and BMW motorcycles -- deals that men can't touch.

So when you see a lady on a motorcycle, you guys can bet she got a much better price than you did on your motorcycle.

As a final point, the next time you are ready to buy another motorcycle, consider turning the job over to your wife or girlfriend and let them do the homework, researching and by all means let them do the negotiating.

Jerry Minchey is an engineer, author and researcher. He cuts through the hype and gets down to the bare facts to reveal secrets that are easy to understand using non-technical terms. He has written several books and produced DVDs as a results of his research.

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